Production Design

"In front of the camera, nothing is accidental"

To create a successful production, we had to undertake these 5 steps.

The first step "Broad Strokes" this step is a simple specification about what is involved in the overall production. Deciding upon the tonal palette that the scene or set will appear on screen. Using tonal angles to create visual characteristics. Deciding upon the visual motif is important at this stage because having a motif appear on screen allows one to identify the production.

Secondly "Concept Art", this step is about designing and creating the set drawing it to scale. At this stage ideas should be more in depth thinking about leaving room for camera movement, which enables the camera operators to still produce creative and clear shots with the set also looking presentable on screen. The set cannot distract the audience's attention, niether can the light reflecting upon the camera in order to prevent this from happening the set must be matte finish. No bright or luminous colours should be used.

"Lockdown" step three, by this point in the pre - production the concept art should be completed and agreed. Therefore no major changes should be made after everything has been finalised. Also in this stage is "Scene Breakdown" which means the location is found for each scene and "Prop Breakdown" involving the descision of props needed and whether they are acting props or dressing props. Finally, the production should have a provisional budget.

"The Team" this step is assigning each team member to undertake a specific role. The team roles consist of: Production Designer, Art Director, Props Master, Construction Manager and Lighting Master. Once settled within your role each team member should be able to communicate clearly about any unfinished work needed to be done.

The final step, step 5. "The Product" this step is producing the final idea. It is important to think about textures and finishes, such as; light must not reflect. The team also needs to take into consideration any special needs for the locations, for example; is there plenty of parking spaces to cater for the crew, cast and audience.